The parrot

One bird, many feathers.

The parrot has been drawn, cast, printed and stitched more times than anyone kept count of. This gallery gathers the figurative marks side by side — signs, displays, packaging and premiums — so the family resemblance shows.

Poll-Parrot figurative mark: The painted script parrot

Painted artwork

The painted script parrot

A bold hand-painted macaw in red, blue, yellow and olive, gripping a perch under the red script reading Poll-Parrot Shoes.

Poll-Parrot figurative mark: The shoe-wearing sign parrot

Enamel storefront sign

The shoe-wearing sign parrot

The green bird laced into black shoes, standing over the brush-script wordmark on the butter-yellow flange sign.

Poll-Parrot figurative mark: The perched decal macaw

Decals & window display

The perched decal macaw

A scarlet-and-green macaw on a gold perch, set between the two halves of the wordmark.

Poll-Parrot figurative mark: The painted macaw

Painted display artwork

The painted macaw

A tall painted bird gripping a knotted gold perch, with the name in red serif capitals.

Poll-Parrot figurative mark: The flat-colour macaw

Later graphic mark

The flat-colour macaw

Cleaner shapes, flat colour and a registered mark — the bird redrawn for modern printing.

Poll-Parrot figurative mark: The blue registered mark

Later trademark

The blue registered mark

The macaw in a single rich blue, gripping the perch bar under the script Poll-Parrot Shoes — the registered mark as it appeared on later printing.

Poll-Parrot figurative mark: The oval label bird

Label & packaging

The oval label bird

A lifelike parrot on a branch inside a blue oval, with the banner reading for boys and girls.

Poll-Parrot figurative mark: The display-stand parrot

Die-cut store display

The display-stand parrot

A tall arched counter stand — the red-and-yellow macaw on its perch above Poll-Parrot Shoes, for boys, for girls.

Poll-Parrot figurative mark: The circle-backdrop macaw

Die-cut window sign

The circle-backdrop macaw

The bird cut out and set against a great red circle, over a deep blue banner reading Poll Parrot Shoes.

Poll-Parrot figurative mark: The black-on-yellow parrot

Printed card

The black-on-yellow parrot

A single black impression on butter yellow — the parrot, the name, and the Reg. U.S. Pat. Off. line beneath.

Poll-Parrot figurative mark: The supply-tin parrot

Shoe-care tin

The supply-tin parrot

All leather in vital parts, the tin promised — a red-and-blue parrot presiding over counters, insoles and heel bases.

Poll-Parrot figurative mark: The slogan hanger

Door hanger & keepsake

The slogan hanger

A green parrot on a yellow die-cut card carrying the line we still use: They Speak for Themselves.

Poll-Parrot figurative mark: The flying macaw tin

Star Brand tin

The flying macaw tin

Wings spread across a yellow tin, beside the Star Brand star — a product of the Star Brand shoe makers.

Poll-Parrot figurative mark: The tooled leather oval

Leather wall plaque

The tooled leather oval

A yellow-and-orange parrot modelled in coloured leather on a pebbled black ground, the name tooled in gold.

Poll-Parrot figurative mark: The shoe-shaped plaque

Moulded store sign

The shoe-shaped plaque

The mark pressed into the outline of a shoe — red ground, yellow face, the green parrot perched between the words.

Poll-Parrot figurative mark: The easel-stand macaw

Painted easel display

The easel-stand macaw

A hand-painted scarlet macaw on a wooden easel, the name in rounded red letters and For Boys and Girls beneath.

Poll-Parrot figurative mark: The deco disc macaw

Round enamel disc sign

The deco disc macaw

A white-headed macaw with a sweeping red, green and yellow tail on a black ground, the name in gold deco lettering.

Poll-Parrot figurative mark: The embossed ring-perch macaw

Embossed tin store sign

The embossed ring-perch macaw

A full-colour macaw on a brass ring perch, over the green and yellow panel reading Pre-Tested in Actual Wear, to protect growing feet.

Poll-Parrot figurative mark: The Dillard's store sign

Dealer storefront sign

The Dillard's store sign

The macaw on a white splash beside a red panel — Poll-Parrot Shoes for boys and girls, over the black band naming the Dillard's Dept. Store in Nashville, Arkansas.

Poll-Parrot figurative mark: The label-ad parrot

Print advertisement

The label-ad parrot

Look for this label in every pair of shoes you buy — the big flat-colour macaw over the ad copy, with the label bird shown inside a Narrow Heel insole.

Poll-Parrot figurative mark: The painted tree sign

Painted wooden store sign

The painted tree sign

A scarlet macaw in a painted tree, over the hand-lettered Poll Parrot Shoes board — mushrooms, cattails and all.

Poll-Parrot figurative mark: The perch-and-script sign

Die-cut counter display

The perch-and-script sign

A scarlet macaw with a blue tail perched on its wooden stand, above the name in white script on a green board.

Archive piece to come

In-store display

The counter display bird

The lifelike shop parrot that sat by the fitting stool, not a cartoon.

Archive piece to come

Shoe Money & gift stamps

The premium parrot

The small engraved bird printed on Shoe Money notes and later stamps.

Archive piece to come

Current

The parrot today

The mark we use now — the same bird, still speaking for itself.

Adding to the gallery

Send the photographs of each parrot mark and they go straight into these frames, shot the way the rest of the archive is: the object itself, on linen, nothing distressed or filtered. Dates are left open where the sources disagree.

Send an image